“How do you create the perfect cover letter to get you the position you want if you are new to the field but have transitional skills that will work great for the position?”
This is a great question and one we get all the time. A few general best-practices for cover letter writing can apply here when trying to switch fields/industries.
Keep it short and to the point.
Don’t just summarize your resume. Instead of repeating what’s on your resume, use the cover letter as an opportunity to tell the story your resume alone isn’t telling, but the two documents should certainly complement each other.
Focus on telling your unique story instead of simply listing responsibilities.
What makes you different and valuable to an organization? What’s the story you’re trying to convey? My general format tends to be:
I’m excited to express interest in the ________ role at________ company. My experience in X field (include transferable skills) solidified my interest in Y area (include areas that align with the new company). I’m now looking to combine my expertise in X with my interest in Y in a dynamic environment in order to drive Z output (efficiencies/results/outcomes/etc).
As you can see, this isn’t a far departure from what you may already be doing. I don’t think you need to explicitly draw attention to the fact that it’s a new field. I think that by focusing on those transferable skills/strengths and areas and using the format above to show the connection between what you’ve done and where you’re looking to go and how the new company is essentially a culmination of those two things (X+Y=Z). You take the leg work out of people having to connect the dots between the two different industries, and that is truly what’s key here! Good luck! Keep us posted.
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